No. 01 Three Food Drink Devon medals from October 2025, including two Platinums, sit nowhere on the homepage.
What I saw. Pulled the homepage and About page source on the morning of 19 May. There is no mention of the 2025 Food Drink Devon Producer Awards anywhere in the visible page, no Organization.award schema, no logo strip in the header, no badge near the cake counter copy. The Almond Slice Platinum, the Bread Pudding Platinum (the one from Stacey's grandmother's recipe) and the Cinnamon Buns Gold were all awarded at Sandy Park, Exeter on Monday 6 October 2025. They live on the Food Drink Devon results page and a Visit Devon write-up. None of that authority transfers back to yieldbakery.co.uk.
What the rebuild does. The rebuild surfaces the three 2025 medals twice. Once as a thin awards strip above the fold (two Platinum tiles and one Gold tile, with the date and the Sandy Park venue captioned in mono), and once again inside the heritage block when the Bread Pudding line gets to the grandmother's recipe. The Organization JSON-LD also lists the three awards, so Google has them as structured signal next time it crawls.
No. 02 The family-takeover story (Susan and Kelvin Lock in 2006, Stacey and Sam Millard in 2017) lives in a magazine profile, not on the site.
What I saw. The full succession story, Susan and Kelvin Lock buying the Plympton shop in July 2006 and trading as St Stephen's Bakery, Stacey leaving occupational therapy and Sam leaving motor-home sales in August 2017 to take it over, and Stacey's father still doing the fresh-product shuttle five to six times a day from Lister Close, only appears in an OM Plymouth Magazine business profile. The site's own About copy reduces twenty years and a generational handover to a few unattributed lines. A first-time visitor never learns that the bakery is on its second generation.
What the rebuild does. In /preview/ the heritage is the centrepiece. The hero names Stacey and Sam Millard alongside Susan and Kelvin Lock. A dedicated dark-band heritage block tells the 2006 to 2017 succession, names the four principals individually, and keeps the grandmother's-recipe-still-in-use line without inventing her first name (it is not stated in any public profile). A 2006 / 2019 / 2022 / 2025 timeline anchors it.
No. 03 Two retail counters plus a production HQ all share one undifferentiated About page, so the Plymbridge Stores opening reads like an afterthought.
What I saw. The Plymbridge Stores counter at 48 Plymbridge Road, PL7 4QF, opened in 2025 alongside the Ridgeway refurbishment and shares the Lister Close production HQ with the original St Stephens Place site. On the live site, the three locations sit on three separate pages (/yield-hq/, /plymbridge-stores/, /contact/) with no map embed, no differentiation between the two counters' hours, no shared visit block. A customer who only knows the Ridgeway shop is not told there is a second counter behind Heles School fields.
What the rebuild does. The rebuild treats the two retail counters as siblings. A four-card service grid splits daily bakes, celebration cakes, the Ridgeway counter and the Plymbridge Stores counter. The visit section stacks two real Google Maps embeds (Ridgeway and Plymbridge Stores), each with its own hours and a one-line landmark anchor. The LocalBusiness JSON-LD lists both sites as Place entities so Google sees the dual-counter shape.
Pricing One fixed price. No retainer.
£2,000Fixed for the rebuild, one-off.
£150Per month for hosting and ongoing care.
£50Optional. Embedded chatbot trained on your FAQs.
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
The close If the proposal lands.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three South West builds this quarter, and first confirmed wins the slot. If I do not hear back by 29 May, the proposal site comes down.
See the live rebuild A working preview you can click through.
Opens in this tab. Photos, palette, schema, the lot.
Open /preview/ ↗ 